Gain production-level control over transactional email in Amazon SES

Prevent costly template mistakes, enforce accountability, and manage changes safely across environments — without replacing Amazon SES.

Start free
Sovy templates dashboard

Used by teams where email reliability matters:

  • Paddle
  • Conservio
  • PostHog
  • Evently
  • Typeform
  • Holaluz
Operational risk

Your transactional emails run in production. Your template management probably does too.

Most SaaS teams manage Amazon SES templates directly in the AWS.

Operational risks of managing Amazon SES templates directly in AWS

A single unintended change can impact thousands of users — instantly and without traceability.

Transactional email is part of your production system.
It should be treated like one.

Why it matters

When email breaks, it's not a marketing issue.

It's:

  • Broken onboarding flows

  • Missing password reset emails

  • Incorrect billing notifications

  • Compliance risks

  • Loss of customer trust

If your product depends on transactional email, you need production-level safeguards.

Developer console showing a failed transactional email
Solutions

Sovy adds a control layer on top of Amazon SES.

Without changing your sending pipeline, Sovy gives your team:

  • Structured template versioning

  • Safe publishing workflows

  • Environment separation (dev / staging / production)

  • Full audit trail of template changes

  • Role-based access control

  • Multi-account AWS support

You keep Amazon SES.
You eliminate production risk.

Sovy control layer overview — versioning, approval, audit
How it works

Designed for teams, not solo console edits.

1

Connect AWS

Securely link your Amazon SES accounts with read-only access.

2

Manage Templates

Edit and version email templates outside production environments.

3

Review & Publish

Approve changes with team workflows before syncing to SES.

4

Track Changes

Full audit history of every template modification and deployment.

  • No changes to your sending code

  • No email proxying

  • No vendor lock-in

Sovy sits alongside your existing infrastructure. Your emails still flow through Amazon SES — we just add the control layer your team needs.

Who it's for

Built for SaaS teams where email reliability matters.

B2B SaaS companies on AWS

Teams leveraging AWS infrastructure who need enterprise-grade email delivery with full control and transparency.

Teams sending 10k+ transactional emails per month

High-volume operations where email delivery performance directly impacts business metrics.

Products where email is part of core user flows

Applications where email delivery directly impacts user experience and business outcomes.

Organizations requiring accountability and operational safety

Teams that need audit trails, approval workflows, and safeguards against email mistakes.

If a template mistake would impact customers, revenue, or compliance — Sovy is for you.

Core capabilities

Operational Control for Transactional Email

Version Control for Templates

Track changes, compare versions, and safely roll back when needed.

Environment Separation

Manage templates across development, staging and production without risky copy-paste workflows.

Audit Log

See who changed what and when. Maintain full accountability across your team.

Role-Based Access

Control who can edit, publish or view templates.

Multi-Account AWS Support

Manage multiple AWS accounts from a single interface.

Production-Safe Publishing

Prevent accidental changes from going live instantly.

Get the Sovy tool

Set up Sovy in minutes and introduce safe, structured control over your SES templates.

Start for free
testimonials

Used by teams where email reliability matters.

SaaS platforms, e-commerce systems and regulated industries use Sovy to reduce risk and simplify operational email workflows on Amazon SES.

For some smaller projects, setting up SES templates is a real pain. AWS doesn't offer any sort of GUI support, and their CLI interface for templates is annoying to work with.

Sovy really helps out with that due to quick config and pleasant interface.

Łukasz Krzyżański

MasterBorn

Managing email templates in our product used to be a headache until we found this SaaS gem! This tool streamlined our workflow with Amazon SES, saving us time and ensuring high productivity.

A must-have for any team looking to simplify email management effortlessly.

Adam Willis

Liquid Level

Sovy allows me to easily add, update and remove email templates from my Amazon SES account.

Thanks to that we don't need to do it through AWS API or CLI anymore.

Aleksandra Gontarz

Guesty

Using the Sovy API, we were able to quickly develop a fully integrated email marketing solution with minimal effort. Our clients can create, send and monitor their campaigns directly from our platform.

And thanks to the integration with SES, we’re able to offer this service at a much lower cost than we could with any other email-sending API.

Martin Moreno

Evently

Sovy has become an integral part of our business growth, and collaborating with them has been a fantastic experience. Their ability to address critical pain points is remarkable, ensuring that our operations run smoothly and efficiently. What sets Sovy apart is their commitment to continuous improvement, which makes us confident in the long-term partnership we are building.

Lara Dendy Young

Conservio

Anyone who's used Amazon SES immediately understands why Sovy is so critical. Simply put, SES is almost unusable without it.

But Sovy is more than just a front-end for SES, it's elegantly implemented, easy to use, and an excellent environment for building and managing email templates.

Levi Nunnink

Sheet Monkey

security & architecture

Built for secure AWS-native integration.

Sovy connects to your AWS account using scoped IAM permissions to manage SES templates and configuration.

  • Email delivery remains fully handled by Amazon SES.

  • No email traffic is proxied.

  • No message content is stored or intercepted.

Sovy is not in your email delivery path — it adds operational control without altering your sending pipeline.

Sovy integrates with Amazon SES alongside your application without intercepting email traffic.
Pricing

Start simple. Scale safely.

From early-stage SaaS to multi-team production systems, Sovy scales with your operational complexity.

MonthlyAnnual
Recommended
Free
$0/year

Sandbox

For evaluation and non-production use.

  • 1 user
  • 1 AWS account
  • 1 environment
  • Up to 3 templates
  • Limited monthly template updates
  • No version history
  • No audit log
  • No campaigns
Start Free
Pro
$390/year

Growing teams

For small SaaS projects running transactional email in production.

  • 1 user
  • 2 AWS accounts
  • Environment separation
  • Version history
  • 7-day audit log
  • Standard support
  • No campaigns
Start Production Plan
Most Popular
Growth
$890/year

Scaling operations

For growing teams that need operational control and accountability.

  • 5 users
  • 5 AWS accounts
  • 30-day audit log
  • Role-based access
    (Admin / Editor / Viewer)
  • Advanced publishing safeguards
  • Priority support
  • Optional Campaign Add-on
Start with Growth
Scale
$1690/year

Enterprise grade

For production-critical systems and multi-team organizations.

  • Unlimited users
  • Unlimited AWS accounts
  • 90-day audit log
  • Advanced access control
  • SLA (best effort response window)
  • Security documentation
  • Campaign add-on available
Start Scale Plan

Campaigns Add-on

Send campaigns via Amazon SES — without leaving Sovy.

+ $79/ month
FAQ

Frequently asked questions

Does Sovy send emails instead of SES?

No. Sovy does not replace Amazon SES. It enhances how your team manages and controls templates within SES.

Do we need to change our sending code?

No. No changes required to your sending pipeline.

How does Sovy access our AWS account?

Sovy integrates using scoped IAM permissions. Access is limited to SES template management and does not affect email delivery.

What permissions are required?

Sovy requires access limited to SES template management and related configuration APIs. No broader AWS access is needed.

Does Sovy store our email content?

No. Sovy manages template configuration only. Email sending and message content remain inside your Amazon SES environment.

Can we revoke access at any time?

Yes. Access can be revoked directly in your AWS account.

What happens if we stop using Sovy?

Your templates remain in Amazon SES. There is no lock-in to Sovy for email delivery.

Can we use Sovy across multiple AWS accounts?

Yes.

Can we separate staging and production environments?

Yes. Sovy allows structured management across multiple AWS accounts or environments.

Is Sovy suitable for regulated industries?

Sovy provides audit logs and structured access control to support operational accountability and internal governance processes.